In this episode of AI Marketing Mindset, the conversation zeroes in on how AI is reengineering the marketing playbook. Morgan Stanley offers a success story: under CMO Andrea Zaretsky, the firm reports it has launched a generative AI-powered marketing engine that’s already delivering results.

But most brands aren’t so lucky. The rise of Agentic AI, autonomous systems designed to act without constant human input sounds promising, but brings a complex reality: fragmented data, martech silos, and a shortage of talent with the skills to make it all work.

A recent study reveals a bigger truth: while AI adoption is growing fast, many marketing teams still lack the strategies, governance, and infrastructure to scale it meaningfully. Add in organizational silos, bloated tech stacks, and fuzzy KPIs, and it’s clear why so many CMOs are stuck between vision and execution.

The future of marketing isn’t just about using AI. It’s about building systems, and teams, that are ready for it.

Welcome to Martechture's AI Mindset Podcast (Powered by Google Notebook LM) where we break down the top biweekly marketing insights, all under 15 minutes. Each episode offers a quick, insightful discussion of our latest roundup of articles, trends, and innovations in marketing technology, so if you’re short on time, you can stay up-to-date with the industry’s best practices and modern AI strategies.

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